Skip to content


Our partners are vital in making The Sports Technology Annual Review possible. They are all experts in their chosen area, which is evident from the insights they provide in their chapters.

We select partner companies very carefully; only brands which have demonstrable knowledge and success are approached by us to work on The Review. Consequently we are proud to work with: Capgemini, Engage Digital Partners, The English Institute of Sport (EIS), HOK, Relayto and Sportradar.

If your organization is interested in authoring a chapter next year and can demonstrate the necessary authority, there are financial and value-in-kind opportunities available. Partner brands enjoy a wealth of opportunities to leverage their input and The STA Group works hard to give value via branding, marketing and event production before, during and after publication of The Review.

If you would like to discuss how we can work together, please contact us.


As a global leader in its field, Capgemini collaborates with companies to transform and manage their business by harnessing the power of technology. Guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future, Capgemini is a responsible and diverse organization of 290,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. When it comes to sports, Capgemini holds a historic connection with rugby and a deep heritage in rugby sponsorship. As the current Global Innovation Partner for the HSBC World Rugby Sevens Series, the company has extensive experience in creating digital assets designed to enhance the fan experience. Moving forward, it will bring its deep expertise in data and analytics to the upcoming Rugby World Cup in 2023.

Engage Digital Partners

Engage Digital Partners (EDP) is the product of a 2012 MBO from Endemol Sport. The business pivoted into a digital-first production company taking brands including Manchester City and The FA onto the then-emerging social platforms of Facebook and YouTube. With offices in UK, Australia and India, EDP offers full-service digital solutions to over 40 clients including Real Madrid, ICC and MLB, creating and distributing c.250,000 content assets a year to a community exceeding 450 million fans. Organized around a Content and Design Studio, its product and revenue split is evenly spread across five operating groups: Data and Insights, Audience and Creator Development, Conversion Marketing, Technical Delivery Solutions, and Monetisation. The applied learning across its broad client base and investment in data and tech puts us in a box seat around fan-trends in digital engagement. EDP has recently diversified their focus with the development of three strategic divisions of Web3 – Engage Labs, Gaming – Engage Gaming and Technology – Engage Tech, working with clients such as Gran Turismo, Zed Run, King, and PlayStation.

The English Institute of Sport

The English Institute of Sport (EIS) provides outstanding support services to improve sporting performance. Its network of over 300 world-leading experts and practitioners in science, medicine, technology, and engineering helps sports and athletes to excel and realize their potential. Established in 2002 and funded by UK Sport, the EIS works in partnership with Olympic and Paralympic sports to put people at the heart of extraordinary performance. The Future Technology Group provides a central touchpoint for leaders in the British high-performance sports system to keep abreast of global technological developments, filtered to those with the capability to positively impact training, competition and recovery. Consisting primarily of members of the EIS Performance Innovation team, the group works with other teams within the Institute, and various independent partners to maintain an informed and critical view on the claims made by researchers and companies regarding emergent performance technology. In doing so, they help the system make better decisions around which technologies to invest time, effort and resources into, and which to ignore.


HOK Sports + Entertainment practice is part of HOK, an award-winning, global design, architecture, engineering and planning firm, which has 1,600 people across a network of 23 offices on three continents. HOK Sports + Entertainment plans and designs world-class sports facilities, specializing in the design of arenas, stadiums, ballparks, training facilities and entertainment centres. The group plans and designs world-class sports complexes that are centrepieces of successful, vibrant entertainment districts, communities and campuses. Current and recent projects include Newcastle Gateshead Quays in Gateshead, England; FC Barcelona’s New Palau Blaugrana in Barcelona, Spain; Valencia Arena in Valencia, Spain; the PHX Arena modernization in Phoenix, Arizona; Mercedes-Benz Stadium and the State Farm Arena renovation in Atlanta; new Major League Soccer stadiums in Miami and St. Louis; Rogers Place and the Ice District in Edmonton, Alberta; Little Caesars Arena in Detroit; and the renovation of Hard Rock Stadium in Miami. HOK designs buildings and spaces that respond to the needs of people and the environment. HOK designers are rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.


RELAYTO is the number one Interactive Experience platform that transforms static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.  Simply import PDFs and presentations (and add any supporting content, text, web/social content, images, video, and audio) into our intuitive builder to assign interactive elements, then publish for instant viewing on desktop and mobile screens. RELAYTO enables the creation of public and private interactive experiences equipped with security, permissions and user management to control who has access to content. Metrics deliver insights on 360 digital body language, activity and intent, summarizing when and where viewers spent their time, so outreach efforts can be prioritized and content improved. From e-books and white papers to pitches and proposals RELAYTO is the simplest way to make content captivating and insightful.


Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs more than 2,300 full time employees across 19 countries around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,600 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, FIFA, UEFA, ICC and ITF. We cover more than 750,000 events annually across 83 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.